Jennifer Salke is certain that there is abundant scope for both The Rings of Power and the freshly-revealed Lord of the Rings films to find success in the marketplace.
Amazon holds the TV license to J.R.R. Tolkien’s creations, bringing the first of five seasons of The Lord of the Rings: The Rings of Power to life in the previous year. Salke expressed faith in the show’s success, asserting to Variety that the project already has a huge supporter base.
“How much is too much?” Salke replied when posed the query. “We adore our exclusive series. We’re exceptionally proud of it, and have made a long-term commitment. So, we’re absolutely confident that there’s enough fan enthusiasm to permit it to thrive for a lengthy period.
In 2021, Salke declared The Rings of Power would require an expansive, world-wide viewership to validate its hefty price tag, with the initial season’s budget set at a whopping $465 million. It appears the studio has fulfilled and even exceeded that requirement, garnering the most monumental debut in Prime Video’s annals.
Amazon’s $8.45 billion acquisition of MGM last year, saw Michael De Luca and Pamela Abdy departing soon after, with the former two appointed co-heads and CEOs of Warner Bros. Pictures, wherein more adaptations of Tolkien’s grand tales of Middle-Earth, The Lord of the Rings and The Hobbit are said to be in the works.
Warner Bros. and New Line have entered into an extended agreement with Swedish enterprise Embracer Group AB, granting them the ability to explore the realm of Middle-earth anew. David Zaslav, CEO of Warner Bros. Discovery, stated that the agreement covers the development of “several” films based on J.R.R. Tolkien’s celebrated works.
Season 2 of The Rings of Power has yet to be given a release date, however IGN’s review of the debut series highlighted the impressive expenditure Amazon had provided, leading to some of the “most awe-inspiring and remarkable sets and scenes ever seen on television, as a true successor to Peter Jackson’s beloved LOTR trilogy.
Adele Ankers-Range is a freelance entertainment scribe for IGN. Check her out on the twittersphere.